Scaling Affiliate Revenue Through Strategic Partnership- Admitad X Daily Objects

Category D2C / Lifestyle

Channel Affiliate Marketing

Network Admitad India

  EXECUTIVE SUMMARY  

Turning Affiliate Traffic into Revenue at Scale

DailyObjects, one of India’s fastest-growing D2C lifestyle and tech accessories brands, partnered with Admitad — a leading global affiliate marketing network — to build a high-performance affiliate programme. What followed was a story of consistent month-on-month growth, strong conversion metrics, and significant revenue generation driven entirely through affiliate partnerships.

In a performance-marketing landscape driven by ROI, DailyObjects’ affiliate programme delivered ₹88+ lakhs in approved revenue, 18,500+ orders, and 12.3 lakh+ clicks — growing 30% month-on-month.

  RESULTS AT A GLANCE  

Programme Performance Highlights

47% growth revenue

2000 Approved sales

12.3L+Total Clicks

30%MoM Growth Rate	₹2,500Avg. Order Value	4.19%Peak Conversion Rate
1 YearTimeline

  ABOUT THE BRANDS  

DailyObjects DailyObjects is a premium D2C brand specialising in lifestyle accessories, phone cases, laptop sleeves, and desk essentials. Known for its design-first philosophy, the brand has built a loyal customer base across India’s digitally-savvy millennials and Gen Z consumers. Category: D2C Lifestyle & Tech AccessoriesTarget Audience: 18–35 years, urban IndiaKey Channels: Online-first, DTC model

Admitad India Admitad is a global affiliate marketing network connecting advertisers with publishers across 200+ countries. In India, Admitad has established itself as a trusted partner for D2C and e-commerce brands looking to scale performance-driven revenue through a curated network of publishers, coupon sites, and content creators. Network Scale: 200+ countriesPublisher Verticals: Coupon, Cashback, ContentModel: CPA-based performance marketing

  THE CHALLENGE  

Scaling Affiliate Revenue with Quality & Consistency

DailyObjects sought to diversify its customer acquisition channels beyond paid social and search — aiming to build a sustainable, scalable affiliate revenue stream. The core challenges were:

• Building an affiliate partner network that drives genuine, high-intent traffic
• Maintaining conversion quality across diverse publisher types
• Ensuring consistent month-on-month programme growth without sacrificing order quality
• Tracking performance at a granular, partner-level to optimise spend and incentives

  THE APPROACH  

A Strategic, Data-Driven Affiliate Programme

Admitad worked closely with DailyObjects to design and execute a programme built on three pillars:

01 Curated Publisher Mix Selective onboarding of high-intent publishers cashback platforms, deal aggregators, and lifestyle content creators—ensuring traffic quality from day one.

02 Performance Monitoring Granular, partner-level tracking of clicks, conversion rates, and revenue enabling rapid optimization and budget reallocation toward top-performing affiliates.

03. Incentive Structuring Competitive commission structures and timely promotions tailored to partner strengths maximizing publisher motivation and driving consistent month-on-month growth.

  PERFORMANCE METRICS  

Traffic & Conversion Breakdown

Partner-level data reveals strong conversion performance across key affiliate segments, validating the quality of the publisher mix:

Affiliate Partner	Conversion Rate (CR)
Cashback	4.19%
Student Platform	4.06%
Programmatic Platform	1.75%

The program generated over 12.3 lakh clicks in total, with cashback and student discount platforms delivering the highest conversion rates demonstrating strong purchase intent among DailyObjects’ core audience.

  RESULTS & IMPACT  

Consistent Growth, Measurable Revenue

Metric	Value
Total Approved Revenue Growth	47%
Total Approved Orders	2000
Total Clicks (Traffic)	18,00,202
Month-on-Month Growth	~30% Consistent
Average Order Value (AOV)	₹2,500
Peak Affiliate CR	4.19% (Cashback)
Timeline	1 Year

  WHY IT WORKED  

Key Success Factors

• Right Publisher Mix: High-CR affiliates like cashback and student deal platforms aligned with DailyObjects’ target audience and AOV.
• Data-Driven Optimization: Granular tracking enabled rapid identification of top performers and reallocation of promotional budgets.
• Consistent Incentivization: Competitive CPA structures and timely brand campaigns kept publishers motivated across the program lifecycle.
• Brand-Affiliate Alignment: DailyObjects’ design-forward products resonated strongly with the affiliate audience, driving repeat discovery and purchase.
• Admitad’s Network Depth: Access to a diverse, pre-vetted publisher base accelerated program scale without sacrificing quality.

CONCLUSION  

A Blueprint for Affiliate-Led D2C Growth

The Admitad x DailyObjects partnership demonstrates the power of a well-structured affiliate program in the D2C landscape. By combining Admitad’s publisher network expertise with DailyObjects’ compelling product range and brand equity, the program delivered measurable, scalable, and consistent revenue growth making it a compelling model for the performance marketing industry.

30% month-on-month growth. ₹88 lakh+ in approved revenue. 18,500+ orders. This is what a performance-first affiliate partnership looks like.