Shopee Colombia Programa de Afiliados

Shopee is a Singapore-based e-commerce marketplace founded in 2015 and owned by Sea Limited. It operates across Southeast Asia and expanded into Latin America, including Colombia. Shopee ceased local operations in Colombia in 2022, but continues cross-border sales via shopee.com 

Traffic & Engagement (Similarweb, May 2025):

Around 450,000 visits per month, with a 38.7% bounce rate, 3.8 pages per visit, and average duration of 1:54 minutes

• 78% of traffic originates from Colombia, followed by Brazil (~1.7%) and the United States (~1.5%) .
• Visitor demographics skew slightly male (53.3%) versus female (46.7%), with the primary audience aged 25–34 years
• Traffic Acquisition & Marketing Channels:
• 51% organic search, 33% direct, and 22% paid search traffic. Email remains underutilized 
• Referrals include marketplaces and programming/developer sites; users also frequently visit AliExpress, MercadoLibre, eBay and Temu 
• Business Model & Features:
• Combines C2C and B2C, supports secure transactions with features like Shopee Guarantee, live shopping (Shopee Live), in‑app promotions, ShopeePay and localized logistics solutions Growth & Market Position:
• Since launch, Shopee has scaled rapidly in Latin America, though officially withdrew its Colombia platform in late 2022. Exports via the parent site continue to Colombian consumers 
• Globally, Shopee had GMV of $47.9 billion in Southeast Asia in 2023 and is projected to exceed $83 billion in GMV in 2024 across all markets 

Summary

Shopee Colombia serves a robust user base through its global platform, offering strong engagement and a young, mobile-first audience. Even post-local exit, it remains a significant channel for cross-border shopping. The platform’s strength lies in its organic search dominance, gamified user experience, integrated payment and logistics, and strong global e-commerce presence.

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