- visitor of the Admitad website (www.admitad.com);
- user of our mobile applications (e.g. our Android and iOS apps);
- registered newsletter recipient;
- advertiser or publisher in our affiliate network; and/or
- visitor of a third party website/platform linked to our website, especially our advertisers’ and/or our publishers’ websites/platforms
2.1 Personal data
“Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
2.2 Non-personal data
“Non-personal data” means any information that cannot be related to your identity and therefore cannot be classified as personal data, like e.g. information on browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.
“Processing” means any operation or set of operations which is performed on data such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
3. Situations, purposes and legal bases of our processing of (personal) data
3.1 If you are a visitor of our website www.admitad.com
3.1.1 Logging of traffic data
To facilitate the use of our website and to ensure its security and stability our webservers temporarily log traffic data provided by the device you use to enter our website including
- the IP address of the requesting device;
- the date and time of your visit;
- the data specifications of your browser and operating system;
- the website you were referred from to our website (so called Referrer URL).
This information is stored in a log file until it is automatically deleted.
This processing of (personal) data is necessary for the purpose of legitimate interests pursued by us (security and stability of our webservers), Art. 6 sec. 1 lit. f GDPR.
Cookies are small text files that are sent from our servers to your browser to be stored on your device (laptop, tablet, smartphone or similar). Cookies do not cause damage to your device, do not contain viruses, trojans or other malicious software. The cookie stores information, which is linked to respective device used. This does not mean, however, that we store personal information about you or are aware of your identity.
Visiting and surfing on our website is possible without cookies. Most browsers accept cookies automatically. You may alter the security settings of your web browser in order to stop your device receiving and storing cookies, to allow receiving and storing cookies from selected websites only, or to be notified before receiving cookies. Please note, however, that these settings may have negative effects on the usability and user guidance of websites and other online services. You may delete cookies stored in your browser at any time. Information stored in such cookies will be removed from your device.
The cookies used on our website are listed below:
|Domain||Cookie name||Cookie lifetime||Description of the Cookie and its purpose|
Stores the token for preventing CSRF attacks. The cookie is set when a user visits the website.
Example: GeNDzySIugEz764zQMw pOA6OuWejCYRc
Stores the ID of a user’s session. The cookie is set when a user signs in and is used to restore the session without entering the personal data.
Stores the role of a user in the system (advertiser or publisher) selected during the first visit. The cookie is used to identify the user’s role correctly.
Records the code of the language selected by a user during the first visit.
Stores the ID of an affiliate program that is advertised in the system. The cookie is set when a user views information about the affiliate program and is used to keep the statistics on impressions for this program.
Set when showing banners of an Admitad tool called Ad Server. Stores the program ID of the banner in order to avoid showing banners of the same program twice.
|.ad.admitad.com||10-symbol program ID||1 year||
Set when showing a banner. Stores encrypted information about the ad space, affiliate program, banner. The cookie is used to keep the statistics and to assign reward to the proper publisher.
Set when showing a banner. Stores the ID of an affiliate program. The cookie is used to identify the program of the banner by default.
Stores encrypted values: version, uid, expiration time of the cookie.
Used by some advertisers to run a test. Stores the value that shows whether the cookie is set or not when a user follows the special URL.
Stores a referrer’s code (if the referrer is an affiliate program, its code is also added).
The cookie is set when a potential publisher follows a referrer’s referral link. If a referral gets reward, the referrer will receive commission from the system, while the referral’s reward will remain the same.
Stores the code of the bonus for registration.
Example: yu1dgmhfbz4bmxvq5bg9h35mg696 7nn6
The cookie is used if a publisher follows the affiliate link of an “Admitad Global” affiliate program. Tracks the publisher’s impressions of the “Admitad Global” affiliate program in the statistics. Its value shows if the bonus can be paid.
Analytic cookie. Used only for users who came to the Admitad website from Android or MacOS devices. Set when a user closes a notification bar that suggests installing an Admitad application.
Analytic cookie. Used only for users who came to the Admitad website from Android or MacOS devices. Set when a user clicks on the “Open” button on the Admitad app notification bar.
|.admitad.com||admitadec||> 10 years||Identifies Admitad users based on their accounts.|
|.admitad.com||_gat||10 minutes||Analytic cookie by Google Analytics. Limits the frequency of requests|
|.admitad.com||_ga||2 years||Analytic cookie by Google Analytics. Allows to identify users|
|.admitad.com||_gid||24 hours||Analytic cookie by Google Analytics. Allows to identify users|
CloudFlare cookie. Allows to identify trusted web traffic.
|www.admitad.com||pw_*||Push World cookie.|
No expiration date
|.admitad.com||_ym_isad||24 hours||Cookie by Yandex.Metrica. Allows to define an ad blocker presence.|
|.admitad.com||_ym_uid||2 years||Cookie by Yandex.Metrica. Allows to define user ID.|
|.admitad.com||ya-disable||100 years||Opt-out for Yandex.Metrica|
|.admitad.com||fb-disable||100 years||Opt-out for Facebook|
|.admitad.com||ga-disable-UA-27907146-1||100 years||Opt-out for Google Analytics|
126.96.36.199 Web beacons
We also use “web beacons” / “tracking pixels” like e.g. the Facebook Pixel on our website. "Web beacons" or “tracking pixels” are often-transparent graphic images, usually no larger than 1 pixel x 1 pixel, placed on a website or in an email that are used to track a web user’s navigation of a website or collection of websites or pages, interaction with an e-mail, use of mobile applications, the completion of transactions, submittal of applications and browsing behavior. They are often used in combination with cookies.
This processing of (personal) data is necessary for our legitimate interests (i.e. marketing by increasing the range of our website / services), Art. 6 sec. 1 lit. f GDPR.
Visitors wishing to avoid connecting to plugins used on our websites may install privacyenhancing browser plugins.
Facebook is a social network of Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland (hereinafter „Facebook“). On our website, we have included Facebook pixel. For a summary of Facebook pixel please refer to https://developers.facebook.com/docs/facebook-pixel.
When you enter a page on our website that contains a Facebook pixel your browser or app will establish a direct connection to Facebook’s servers where the pixel is loaded from. The information that your browser has visited the corresponding page of our online services will be transmitted to Facebook, even if you do not have a Facebook account or are not logged into your account. This information (including your IP address) will be sent by your browser directly to a server of Facebook in the USA and stored there.
If you are logged into your Facebook account at the same time, it is also possible to assign the page impression to your Facebook profile. If you click on embedded Facebook buttons and log into your Facebook account (or are already logged in), this information will be sent directly to a Facebook server and stored there. The corresponding information is published on your Facebook profile and in your chronicle/timeline in short form. Facebook can thus collect and store additional usage data. If you want to prevent the transmission and storage of your data and your behaviour on our online services through Facebook, you must use the opt-out solution:
You can also change your Ad Settings here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen or log out of your Facebook account before you visit our sites and delete any cookies placed by Facebook.
188.8.131.52 Google Analytics
We use Google Analytics which is a web analysing tool of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google“) for the purposes of the adequate design and continuous optimization of our website. Google Analytics works with cookies and creates pseudomonysed usage profiles, which enable an analysis of your use of our website. Information stored in such cookies (such as browser type/version, operating system used, referrer URL, Hostname of the accessing computer, time of server request) are usually transmitted to and stored on Google’s servers.
Due to the activation of the IP anonymization (IP masking), Google will truncate and therefore anonymize the IP address of your device within the European Union or the European Economic Area.
We contracted Google to analyse your use of this website in order to produce reports on the activities on our website and provide more services connected to the use of our website and the internet in general. We also use Google Analytics for marketing purposes: it allows us to advertise on third party websites (including Google) to previous visitors to our website.
The IP address provided by your browser will not be combined with other Google data. The information may be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. You can prevent cookies from being stored on your device by adjusting your browser software accordingly. Please note, however, that changing your settings may have negative effects on the usability of our website. You may prevent Google from recording and processing data on your use of our website (including your device’s IP address) and storing such information in a cookie by using an opt-out solution:
You also can download and install a browser deactivation add-on from http://tools.google.com/dlpage/gaoptout?hl=en.
We use Yandex.Metrica Service, accessible at http://api.yandex.com/metrika/, which enables the User’s different services and applications to interact with the Yandex.Metrica Service of Yandex. Yandex.Metrica works with cookies and creates pseudomonysed usage profiles, which enable an analysis of your use of our website. Information stored in such cookies (such as browser type/version, operating system used, referrer URL, Hostname of the accessing computer, time of server request) are usually transmitted to and stored on Yandex’s servers.
Due to the activation of the IP anonymization (IP masking), Yandex will truncate and therefore anonymize the IP address of your device within the European Union or the European Economic Area.
We contracted Yandex to analyze your use of this website in order to produce reports on the activities on our website and provide more services connected to the use of our website and the internet in general. We also use Yandex.Metrica for marketing purposes: it allows us to advertise on third party websites (including Yandex) to previous visitors to our website.
The IP address provided by your browser will not be combined with other Yandex data. The information may be transferred to third parties if this is required by law or if third parties process this data on behalf of Yandex. You can prevent cookies from being stored on your device by adjusting your browser software accordingly. Please note, however, that changing your settings may have negative effects on the usability of our website. You may prevent Yandex from recording and processing data on your use of our website (including your device’s IP address) and storing such information in a cookie by using an opt-out solution:
You also can download and install a browser deactivation add-on from https://yandex.com/support/metrica/general/opt-out.xml
3.2 If you are registered to receive our newsletter
With the following information, we will inform you about the contents of our newsletter as well as the registration, dispatch, statistical evaluation procedure and your right of objection. By subscribing to our newsletter, you agree to the receipt of the newsletter and the procedures described.
We send out newsletters, e-mails and other electronic notifications with promotional information (hereinafter "Newsletter") subject to the consent of the recipient or a legal permission.
The registration for our newsletter is handled through a so-called double opt-in procedure, which means you will receive an e-mail after your registration, in which you will be asked to confirm your registration once again. The registrations for the newsletter are recorded in order to prove the accurate registration process according to legal requirements. This includes storing the time of logon and confirmation. Furthermore changes to the data stored by GetResponse are being recorded.
The newsletters can be sent by Admitad itself or by means of a third-party service named "GetResponse", a newsletter platform of the Polish company GetResponse Sp. z o.o. (Polish limited liability company) // Arkonska 6, A3 80-387 Gdansk, Poland.
In order to register for the newsletter, we only need your e-mail address. Further voluntarily provided information about you is only used to personalize the newsletter.
You may terminate the receipt of our newsletter at any time, which means revoke your consent. Therewith your consent to the dispatch of the newsletter via GetResponse as well as the statistical analyses expire at the same time. A separate cancellation of the dispatch via GetResponse or the statistical evaluation is unfortunately not possible. You may withdraw your consent to receive our newsletter at any time by changing the notification settings in your account. Besides, you will find a link to unsubscribe from our newsletter at the bottom of each newsletter.
3.3 If you registered as an advertiser or as a publisher
3.3.1 Registration to and participation in our network
To obtain access to our technologies and services, you need to register in our network. Additionally to the data processing described in section 3.1 above, we are processing
- personal data requested at your registration (e.g. your name, country, telephone number or email address; you can see from our online registration form which personal data in detail we record); and
- data accruing in the course of participation in the Network (e.g. your postal address, tax number, etc.);
This processing of personal data is necessary for the performance of a contract, Art. 6 sec. 1 lit. b GDPR.
3.3.2 Direct marketing
We also process your email address and telephone number to contact you via email to provide you with information on other Admitad service offerings, unless you have objected to this data processing. You can object to this data processing at any time by clicking on the opt-out link in the respective email.
This processing of personal data is necessary for the purposes of the legitimate interests (i.e. direct marketing) pursued by us, Art. 6 sec. 1 lit. f GDPR.
3.4 If you are a user of our publishers’ and advertisers’ websites platforms linked to our website
We store cookies on devices of users who are visiting websites/platforms and using online services of our publishers and advertisers. These tracking cookies store the information when and on which device a click on an advertisement occurred as well as information on
- the advertiser’s affiliate program;
- the publisher; and
- the specific time of the user’s action; and
While tracking we may also collect information on the device that is used to perform a conversion such as the device’s operating system and browser.
The purpose of this data processing is to track conversions (leads and sales such as installing an application or placing an order in an online shop) and to allocate them to proper publishers. It is necessary for the performance of a contract with third parties (our advertisers’ and publishers) that make use of our services, Art. 6 sec. 1 lit b) GDPR.
Please note: Although we choose our business partners and clients carefully, we are not responsible for the privacy practices of websites and mobile applications operated by such third parties. You should check the applicable privacy policies of such websites and mobile applications you visit for more information on what kind of data they are processing with the help of our services and technologies and how they handle any data they collect from you as well as the legal base(s) for that processing.
4. Categories of data recipients
- Service providers to assist or facilitate in the services we provide to our clients, but only if we contractually assigned these to process data on our behalf and, both ourselves and the subcontracted service providers comply with all requirements of commissioned data processing regulations pursuant to the German law on data protection; data is stored within the European Union and the European Economic Area;
- Advertisers and publishers in our network to provide our services;
- Social media platforms and third party providers whose cookies and other code is embedded on our website;
- State institutions on the basis of mandatory national legislation;
In the event that Admitad is acquired by or merged with a third party, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your information is treated, transferred, or used.
5. Storage period
While observing applicable privacy legislation we will erase your data without any action required by you, if retention of your data is no longer necessary for the purpose pursued or retention is no longer allowed for any legal reason. We may restrict processing instead of erasing your data where legally not allowed to erase (e.g. legal obligations to maintain your personal data).
6. Data security
Admitad takes all technical and organisational security measures required to protect your personal data from loss, unauthorised disclosure or other forms of misuse. Data is stored in a safe environment that is not open to public access. Your personal data may be encrypted before transmission in certain cases (e.g. processing your login data). This means that – support by your browser provided – communication between your device and our servers will include recognized encryption measures.
Our staff has been trained in privacy matters and in dealing with data and information, which they gain access to in a responsible manner.
Please be aware that should you contact us via email, confidentiality of information therein may not be ensured. Third persons may have access to contents of emails.
7. Your data protection rights
You have the following rights concerning our processing of your personal data:
- Right to access;
- Right to rectification;
- Right to erasure;
- Right to restriction of processing;
- Right to data portability;
- Right to object (on grounds relating your particular situation) in case of processing of your personal data based on our legitimate interest (e.g. direct marketing);
- Right to withdraw your consent at any time in case of any consent-based processing of your personal data without affecting the lawfulness of processing based on consent before your withdrawal; and
- Right to lodge a complaint with a supervisory authority.
You may exercise your legal rights by contacting us via email to firstname.lastname@example.org.
In case you registered as a publisher or an advertiser on our website, you may access your account and correct or delete some of your data by yourself.
9. Questions / Contact
Admitad has appointed a Data Protection Officer, who can be contacted at email@example.com to homepage