Partnership with Media buyers
Don’t overspend on your budget, pay only for results
Transform CPC advertising and external budgets into CPA-based performance metrics
Media buying business model for advertisers
Higher results for paid advertising
Advertisers pay only for completed purchases when working on a cost-per-action model. It works the same way with Admitad media buying partners, making the channel even less risky and more efficient. The returns you receive on advertising spend, and marketing investments are transparent, forecasted, and directly correlate with sales growth.
New audience acquisition
Media buying is considered one of the best tools for generating leads and sales. Your business will become more visible by being featured on such platforms, and you’ll be able to reach potential new customers and remind existing ones of your services.
High ROAS and positive ROMI
Media buying partners organise campaigns based on advertiser requirements, audience portfolios, and brand guidelines. This increases their effectiveness and primarily brings to your website the relevant audience who make purchases and place orders. Your CAC parameter decreases whilst ROMI is always higher: since the cost of ads is on partners, you only pay when you make a sale.
By partnering with a partner network and allowing media buying traffic from partners, you can see the whole picture. With transparent statistics in your advertiser account, you know which channels are most effective and how to allocate your marketing budgets wisely.
Precise audience targeting
Compared to other forms of digital advertising, media buying is considered to be less competitive. By working with media buying partners, you’ll effectively target your audience from different sources whilst paying only for results.
Lower churn rate of customers
Media buying partners will help you bring your customers back and make existing ones more loyal to your brand. In addition to pushing new products or services to the market, such collaborations also generate interest in the audience to try something new.
How can advertisers partner with media buying partners?
Register as an advertiser
Register as an advertiser on our website, fill in some basic information, and you are in.
Launch your affiliate program
Sign the agreement — we’ll arrange the technical integration process for you, — and your affiliate program goes live.
Allow media buying traffic
Enable traffic from media buying partners in your account settings and enjoy the flow of new customers coming from these partners to your affiliate program.
Invite media buying partners
Send an invitation to media buyers within the partner network and begin collaborating with them directly.
Think of your promo strategy
Actively participate in the promo activities of the partner network. This way, you’ll significantly increase your offer’s visibility and sales.
Watch how your sales increase
Your affiliate program is now open to thousands of publishers, each bringing their own relevant traffic. Your sales grow while you pay only for results.
Media buying for advertisers: FAQ
How can I be sure the traffic provided by these partners is high-quality?
Our internal traffic quality control department makes sure that all of our partners provide high-quality traffic to our advertisers.
Using special tools like Brand Auditor and Brand Guard, we manually inspect each publisher and their traffic sources, making sure that your brand is safe and protected. Automated alarm systems are triggered if we suspect any type of foul play, and violations are caught and resolved if and when they occur.
This way, we can be sure that you are only provided with high-quality, secure, and relevant traffic.
How do I know my products or services will be depicted correctly in the ads?
As Admitad partners, media buying publishers follow the rules and brand guidelines provided by you, the advertiser. Product or store descriptions, as well as any restrictions, are set by the advertiser and used by partners accordingly. This way, there’s no risk to your brand’s image or reputation.
What strategies can advertisers follow when working with media buying partners?
Your commission strategies for media buyers can be adjusted based on your business goals and needs.
Whether you’re focussing on new client acquisition or wish to increase brand awareness to wider audiences, simply adjust your strategy rules and commission rates accordingly.
How much do I pay for media buying campaigns?
You only pay the pre-agreed commission to the partner network for each confirmed sale. Paying a media buyer‘s reward is fully the responsibility of the partner network, without the need for you to get involved and pay each partner separately.
Can media buying partners promote specific products from my store?
Yes, you can set your affiliate program’s conditions, so media buyers only lead customers toward purchasing specific products or brand lines. Similarly, your commission strategy might be focused on new clients only. In that case, you only pay for results based on your business growth goals.