India Affiliate Summit 2023: Key Takeaways by Admitad

Admitad was a proud participant at the India Affiliate Summit 2023, acting as the ‘In Association With’ sponsor, in partnership with the Internet and Mobile Association of India (IAMAI). The event took place on the 11th and 12th of October 2023 at the Leela Ambiance Hotel, Gurugram.

Event Highlights

The India Affiliate Summit is a renowned annual gathering that brings together affiliate marketers and digital ecosystem players in India. This year’s summit witnessed an impressive turnout, with over 5,000 delegates, 1000+ companies, 250+ advertisers, and 700+ networks in attendance. Marketers, decision-makers, and stakeholders from diverse affiliate marketing sectors converged with online publishers, tech firms, bloggers, retailers, and solution providers.

Admitad’s Representation

Neha Kulwal, Managing Director of APAC and India at Mitgo, and Rakshit Ahuja, Partner Network Head, India, represented Admitad as panelists. They showcased their thought leadership, shared valuable insights, and engaged with leaders from other prominent networks to discuss the emerging trends shaping the affiliate industry. At the summit, a research report on the affiliate industry in India, prepared by IAMAI in collaboration with Admitad and other leading affiliate networks in the country, was unveiled.

Key Learnings from IAS 2023

1. Emergence of New Affiliate Marketing Trends: The two-day summit delved deep into the constantly evolving affiliate marketing landscape, spotlighting the emergence of new trends. Attendees gained insights into the potential of influencer partnerships, the ascent of content-driven strategies, and the growing importance of transparency and trust in affiliate relationships.

2. Growing Acceptance of Affiliate Marketing as Pure Performance Marketing: A significant shift was observed, with networks, digital enablers, and advertisers acknowledging the rising acceptance of affiliates as pure performance marketing channels. In today’s digital advertising era, the focus has shifted from paying for clicks or traffic to paying solely for actual sales. This shift underscores the efficiency and effectiveness of affiliate marketing as a marketing strategy.

3. Advocacy for the Right Attribution Tools: The summit stressed the importance of using the right attribution tools and technologies. While Google Analytics remains invaluable for reporting, it was highlighted that it falls short as a reliable attribution tool. The summit encouraged brands to integrate affiliate networks’ tracking pixels onto their websites to enhance tracking and measure the impact of affiliate marketing on their sales funnels.
4. Knowledge Exchange and Best Practices: Keynote sessions, panel discussions, and workshops led by industry experts provided valuable insights into best practices adopted by networks, advertisers, publishers, and other stakeholders in the digital ecosystem. This knowledge will play a crucial role in identifying opportunities and leveraging emerging trends to gain a competitive edge.

Looking Ahead

As we reflect on the key takeaways from the 2023 edition, we eagerly anticipate the India Affiliate Summit 2024 to reaffirm our commitment to the affiliate industry in India. We are excited to embrace emerging technologies and continue showcasing our thought leadership in this ever-evolving landscape.