Axis Bank Personal Loan [CPA]

Company Description: 

Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,528 domestic branches (including extension counters) with 12,044 ATMs & 5,433 cash recyclers spread across the country as on 31st March, 2020. The overseas operations of the Bank are spread over eleven international offices with branches at Singapore, Hong Kong, Dubai (at the DIFC), Colombo, Shanghai and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an overseas subsidiary at London, UK. The international offices focus on corporate lending, trade finance, syndication, investment banking and liability businesses. Axis Bank is one of the first new generation private sector banks to have begun operations in 1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The share holding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in 2003. With a balance sheet size of Rs. 9,15,165 crores as on 31st March 2020, Axis Bank has achieved consistent growth and with a 5 year CAGR (2014-15 to 2019-20) of 15% each in Total Assets, Deposits and Advances. ‘Open’ is more than a sign that hangs on our door. It is a sign of what to expect when you walk in through that door. For your dreams, our eyes are open. For your hopes, our minds are open. And for your plans, we promise to open every possible window of opportunity. We welcome you with all our hearts. You will always find us 'Dil se open’

Campaign Description: It is a CPL (cost per Lead) campaign wherein we must bring quality Leads for Axis Bank Personal Loan. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. All allowed promotional methods are selected under traffic sources.

• Individuals who can take a Personal Loan:

  • Salaried Employees
    • Salaried doctors
    • Employees of public and private limited companies
    • Government sector employees including Public Sector Undertakings, Central and Local bodies
  • Minimum age of 21 years
  • Maximum age of 60 years at the time of maturity of the Personal Loan
  • Minimum net monthly income – Rs. 15,000

  Document required for Salaried Personal loans

  • Duly filled application form
  • KYC documents
  • Loan agreement duly signed and Standing Instruction (SI) Request / ECS Forms

• Targeting

  Age: 28+

  Geo : PAN India, focus top 8 metros

  Employment : Salaried

  Salary: 30K

PFB the user journey stages:

OTP lead – KYC Land – KYC Consent – PI Land – PI Done – Address ( Residential & Office) – Official Id verification – Bank Statement Upload – Salary Identification – Loan Offer – Loan Selection – Disbursals.

Salary Identification will be the payable event.

Campaign Objective: To generate Leads for Axis Bank Personal Loan.